Job Title: Vice President, Marketing Science (Media Team)
Hybrid: New York, Chicago, Atlanta, Norwalk, Detroit
Role Overview:
We are seeking an experienced and visionary Vice President of Marketing Science to lead our Media Team’s analytics and measurement function. In this senior leadership role, you will spearhead cross-channel media measurement strategies—encompassing digital, social, search, linear TV, streaming, and more—to maximize media ROI and long-term business impact. As both a strategic leader and hands-on expert, you will design and implement robust marketing analytics frameworks such as cross channel measurement, multi-touch attribution, and test-and-learn experimentation. You will empower data-driven media planning, optimize cross-channel investment decisions, and translate complex analysis into clear, executive-ready insights that drive business growth.
Key Responsibilities:
- Media Measurement Strategy: Develop and own the omni-channel media measurement strategy and frameworks that align with business objectives. Define key performance indicators (KPIs) and success metrics for campaigns and establish measurement plans to evaluate performance across all media channels (digital, social, search, TV, print, etc.).
- Marketing Mix Modeling & Attribution: Inform the development and application of multi-touch attribution methodologies to quantify the contribution of each marketing channel to business outcomes. Use these insights to guide media investment allocation and optimize the marketing budget for maximum ROI. Maintain a strong understanding of MMM including identifying opportunities to evolve the broader measurement ecosystem in line with growing analytical sophistication.
- Experimentation & Incrementality: Lead a rigorous test-and-learn agenda, including A/B and multivariate testing, lift studies, and incrementality experiments, to measure the causal impact of media strategies. Ensure robust experimental design and statistical analysis to validate the effectiveness of new channels, tactics, and creative strategies.
- Longitudinal Performance Analysis: Drive analysis of long-term media performance trends and customer behavior over time. Provide insights on how media efforts contribute to longitudinal growth, brand equity, and customer lifetime value, beyond immediate campaign metrics.
- Insight Generation & Storytelling: Synthesize complex analytical findings into clear, compelling narratives for senior executives, clients, and cross-functional teams. Produce executive-friendly dashboards, presentations, and ROI storytelling that highlight how media investments are driving business results, along with clear recommendations for optimization.
- Cross-Functional Collaboration: Partner closely with media planning, strategy, channel activation, finance, and business stakeholders to ensure analytics and insights are embedded into decision-making. Advise media strategists and investment teams on data-driven optimizations (e.g., optimal channel mix, timing, targeting) to improve campaign effectiveness and meet business goals.
- Thought Leadership: Serve as the organization’s subject matter expert on media analytics and marketing science. Stay at the forefront of industry best practices, emerging measurement tools (e.g., new attribution solutions, identity frameworks), and analytical techniques. Evangelize the value of data-driven media optimization and proactively recommend innovative approaches to keep our media analytics practice cutting-edge.
- Data Governance & Tools: Ensure the right data infrastructure, tracking, and analytics tools are in place to support accurate measurement and real-time insights. Collaborate with technology and data teams (or vendor partners) to maintain clean, reliable data pipelines and to implement new measurement technologies as needed.
Leadership & Team Management:
- Team Leadership: Build and lead a small team of marketing science and analytics professionals. Provide mentorship, professional development, and day-to-day guidance to maximize team performance and foster a culture of continuous learning and innovation.
- Strategic Influence: Act as a key member of the media leadership team, working closely with other department heads to embed analytics into overall media strategy. Champion data-driven thinking across the organization and coach cross-functional partners on utilizing insights effectively.
- Hands-On Expertise: Balance high-level strategic vision with hands-on involvement in complex analysis and modeling. Lead by example in tackling important analytical challenges and ensure your team’s work meets the highest standards of rigor and impact.
- Stakeholder Management: Communicate regularly with senior executives, clients, and partners, acting as the primary point of contact for media measurement expertise. Build trusted relationships by consistently delivering value, clarity, and actionable recommendations that drive outcomes.
Qualifications & Experience:
- Extensive Experience: 15+ years of experience in marketing analytics, media measurement, or marketing science roles (agency or brand-side), including significant leadership responsibility. Proven track record of guiding high-profile analytics initiatives in a media or advertising context.
- Cross-Channel Analytics Expertise: Deep understanding of cross-channel media (digital, social, search, programmatic, OTT/TV, etc.) and their measurement. Strong grasp of marketing effectiveness methodologies such as ROI analysis, Marketing Mix Modeling, multi-touch attribution, lift studies, and customer segmentation.
- Analytical & Technical Skills: Advanced proficiency in marketing analytics techniques (statistical analysis, predictive modeling, experimental design, causal inference). Familiarity with data and analytics tools (e.g., SQL, Python/R) and the ability to direct team members in their use.
- Strategic Communication: Exceptional ability to translate complex data into clear insights and strategic recommendations. Excellent presentation, storytelling, and communication skills with experience influencing senior executives or clients.
- Leadership & Collaboration: Demonstrated success in leading and mentoring small teams, with a collaborative working style that inspires excellence and innovation. Skilled in cross-functional partnership, influencing stakeholders across strategy, marketing, finance, and technical teams.
- Education: Bachelor’s degree in a quantitative or relevant field (Statistics, Marketing, Economics, Business, etc.) required. Master’s or MBA in a relevant discipline is a plus.
- Industry & Business Acumen: Strong knowledge of the advertising/marketing industry’s measurement landscape, media research tools, and key vendors/technologies. A passion for driving business growth through data-driven media strategies.
This VP of Marketing Science role offers the opportunity to shape the future of our media effectiveness practice, delivering high-impact analytics that guide multi-million-dollar media investments. If you are a dynamic leader who can marry analytical depth with strategic vision—motivating a team and stakeholders to achieve data-driven success—we encourage you to apply.
Kantar Benefi
tsWe provide a comprehensive, highly competitive benefits package, includi
- ngMedical plans with comprehensive, affordable coverage for a range of health servic
- esHealth Savings Account/F
- SADental, Vision and benefits to cover unique healthcare nee
- dsWellness Progr
- am401k with mat
- chTuition Reimbursement, Commuter benefi
- tsUnlimited P
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Why join Kanta
r? We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we
canunderstand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting wor
ld.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kant
ar.Privacy and Legal Statem
entPRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring mana
gerThe salary range for this role is $165.000- $200.000 USD Annual. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disabili
ty.
