Job Title: Director, Marketing Science (Media Team)
Hybrid: New York, Atlanta, Norwalk, Detroit, Chicago
Role Overview
We are seeking a highly motivated Director of Marketing Science to support our Media Team’s analytics and measurement function. In this role, you will partner closely with senior leadership to bring cross-channel media measurement strategy to life through execution, account leadership, and actionable insights. You will help design and deliver cross-channel measurement solutions -encompassing digital, social, search, linear TV, streaming, and more - leveraging methodologies such as multi-touch attribution, test-and-learn experimentation, and media effectiveness measurement. You will play a critical role in translating advanced analytics into clear recommendations that influence media investment decisions and improve campaign performance.
Key Responsibilities
Execution & Measurement Delivery
- Lead the execution of cross-channel media measurement plans, ensuring alignment with broader strategy and business objectives
- Translate measurement frameworks into practical, client-ready outputs (analyses, dashboards, presentations)
- Support campaign and always-on programs with ongoing performance analysis and optimization recommendations
Marketing Mix Modeling & Attribution
- Support the application of multi-touch attribution methodologies to quantify channel contribution and inform media investment decisions
- Partner with Analytics stakeholders to ensure outputs are effectively integrated into planning and optimization workflows
- Maintain a strong working understanding of Marketing Mix Modeling (MMM) methodologies, including how LIFT/LIFT+ solutions complement MMM and broader ROI measurement tools, and help inform opportunities for future integration or enhancement
Experimentation & Incrementality
- Design and execute test-and-learn initiatives, including A/B tests, lift studies, and incrementality analyses
- Ensure strong experimental design and interpretation of results to provide clear, actionable recommendations
Insights & Storytelling
- Translate complex analytical outputs into clear, concise insights and recommendations for internal and client stakeholders
- Develop presentations and materials that connect measurement outcomes to business impact and media and creative optimization opportunities
Cross-Functional Partnership
- Work closely with media strategy, activation, analytics, and client teams to ensure measurement is embedded in planning and decision-making
- Act as a day-to-day marketing science lead on key accounts, ensuring deliverables are timely, accurate, and impactful
Team Contribution & Development
- Provide informal mentorship and coaching to junior team members as a subject matter resource
- Contribute to building team capabilities through knowledge sharing and best practice development
- Take direction from senior leadership and proactively identify opportunities to improve execution, workflows, and outputs
Qualifications & Experience
- 8–12 years of experience in marketing science, marketing analytics, or media measurement (agency or brand-side)
- Strong working knowledge of cross-channel media measurement, including attribution, experimentation, and ROI analysis
- Familiarity with Marketing Mix Modeling concepts and how different measurement approaches complement one another
- Experience supporting data-driven media planning and optimization across digital and/or traditional channels
- Strong analytical skills, including experience with quantitative analysis and data interpretation
- Ability to translate data into clear, actionable insights for business and client stakeholders
- Collaborative, team-oriented mindset with the ability to influence without direct authority
- Bachelor's degree in a relevant field (e.g., Statistics, Economics, Marketing, Business); advanced degree a plus
Success in this role means consistently delivering high-quality, reliable measurement outputs that drive confident media decisions, while seamlessly bridging strategy and execution to ensure frameworks are not just designed, but fully operationalized. It involves building strong trust with cross-functional partners through clear communication, accountability, and follow-through, and contributing to a scalable, consistent approach to marketing science delivery that elevates both impact and efficiency across the organization.
Kantar Benefits
We provide a comprehensive, highly competitive benefits package, including
- Medical plans with comprehensive, affordable coverage for a range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with match
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO
Why join Kantar?
We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can
understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.
And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.
Privacy and Legal Statement
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager
The salary range for this role is $120.000 - $150.000 USD Annual. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
